Inspiration for Consultants: Need to Be Creative? Resolve to Draw More

By Lisa Witzig

Dr. Witzig serves as Fuel's CMO, has decades of consulting experience, and enjoys her role as a marketing professor at Colorado State as well. 

New Year’s has come and gone, and with it many abandoned resolutions, goals, or good intentions.

One of my goals for 2019 is to jump-start some creativity in my mind by drawing. Well, actually, more like doodling.  (I’m very deficient in drawing prowess, but can quickly whip up a cool doodle!) Why? Because when I engage my brain and body at the same time, it sets off sparks in my brain. I’ve noticed this, too, when I’m training for a marathon, but typically don’t carry a pencil and paper during a long run...

As of day eight of 2019, I’d already fallen off the drawing bandwagon. I’m not sure why. Maybe it’s all the pretty colors in my stack of pens—I can’t possibly live up to the potential captured in those hues. Or perhaps it’s that I think my subject matter is too banal or unimportant (would anyone else find an Imperial Stormtrooper sipping an Imperial Stout funny?). 

But then I read this article in the New York Times about how drawing helps your memory because it activates more parts of the brain. Affirmation!

I find that drawing concepts helps me concentrate and share ideas. It helps me map out a project. It inspires me to focus on the details, something I typically eschew in my rush to capture the big picture. Basically, it helps get my neurons firing.

So, this marketer resolves to drop the excuses and draw more. What are your more nontraditional marketing resolutions?

This post is part of a series of consulting tips brought to you by Fuel’s own consultants. Want more? Peruse our blog, and follow us on Twitter.



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